A synthetic lab-grown “meat” product is about to hit the market in the United Kingdom—with its first customers being British dogs.
The start-up Meatly claims its imitation meat-like pet food will have all the benefits of meat from living, breathing animals without the environmental impact of traditional meat products that come from farm-raised livestock.
“We chose the name ‘Meatly’ because we wanted to celebrate the fact that it is real meat, made the new way,” Owen Ensor, chief executive officer of Meatly, announced in a press release. “Our hope is that Meatly will quickly become a household name, loved by pets and pet parents alike, and recognised as the choice for healthy, sustainable, delicious pet food....
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